Keywords with Declining Performance
Find search queries with declining rankings or traffic and address the affected pages before visibility drops further.
Where to find this today: SEO Booster → GSC Overview (Not Seen filter, inactive rows) and weekly email declining-keywords section. Hub: Keyword Insights.
Declining keywords are queries where rankings or traffic have weakened. Review inactive rows and trends in GSC Overview, watch the weekly email, and use this recovery playbook to address the affected pages.
Analyzing keywords with declining performance helps you to:
- Identify Potential Issues: Determine whether content is becoming outdated, if competitors are outranking you, or if there are technical issues affecting your rankings.
- Refocus Optimization Efforts: Reevaluate and optimize the affected content to regain lost rankings and improve its relevance to current search queries.
- Prevent Further Declines: Take proactive steps to address declining keywords before they lead to significant drops in traffic.
This section serves as an early warning system, allowing you to quickly identify and respond to negative trends in your SEO performance. Regularly monitoring these declines can help you maintain a strong presence in search results and prevent traffic loss.
Browse topics