The “Keyword Terms Leading to Different Pages” section of your SEO Performance Report examines instances where the same keyword is leading visitors to multiple pages on your website. This can indicate keyword cannibalization or overlapping content, which may confuse search engines and dilute your rankings.
Understanding this behavior allows you to:
- Identify Keyword Cannibalization: Determine if multiple pages are competing for the same keyword, which can split the traffic and impact overall performance.
- Optimize Content Strategy: Refine your content strategy by consolidating similar content or focusing different pages on distinct aspects of the keyword to avoid overlap.
- Improve User Experience: Ensure that visitors are landing on the most relevant page for their search query, leading to higher satisfaction and better conversion rates.
By addressing the issues highlighted in this section, you can improve your site’s SEO efficiency and ensure that each keyword is effectively driving traffic to the most appropriate page. This can lead to higher rankings and a more streamlined user experience.