The “Keywords with Declining Performance” section of your SEO Performance Report highlights the keywords where your website’s rankings or traffic have decreased. Understanding and addressing these declines is critical to maintaining your overall search visibility.
Analyzing keywords with declining performance helps you to:
- Identify Potential Issues: Determine whether content is becoming outdated, if competitors are outranking you, or if there are technical issues affecting your rankings.
- Refocus Optimization Efforts: Reevaluate and optimize the affected content to regain lost rankings and improve its relevance to current search queries.
- Prevent Further Declines: Take proactive steps to address declining keywords before they lead to significant drops in traffic.
This section serves as an early warning system, allowing you to quickly identify and respond to negative trends in your SEO performance. Regularly monitoring these declines can help you maintain a strong presence in search results and prevent traffic loss.