The “Keywords Not Getting Traffic Anymore” section of your SEO Performance Report highlights the keywords that were once driving traffic to your website but are no longer doing so. Understanding why these keywords have lost their effectiveness is key to regaining lost visibility and maintaining a strong SEO presence.
Analyzing keywords that no longer generate traffic helps you to:
- Identify Content Decay: Determine if the content targeting these keywords has become outdated or less relevant, leading to a drop in rankings.
- Diagnose Technical Issues: Investigate whether technical problems, such as broken links or site structure changes, have caused the loss of traffic.
- Reclaim Lost Traffic: Revise and update the affected content, or create new content to target these keywords more effectively.
This section serves as a valuable tool for understanding shifts in your site’s performance and taking corrective actions. Regularly reviewing these keywords can help you stay ahead of potential issues and ensure your content remains relevant and competitive in search results.