Google Search Console (GSC) is a powerful tool that provides insights into your website’s performance. However, one of its main limitations is that it only retains >full search query data for the past 90 days. This limitation means that after 90 days, older data will no longer be available, restricting your ability to view or analyze past search queries, impressions, clicks, and other key SEO metrics.
Why only 90 days of data?
Google limits the data retention in GSC to ensure the tool’s performance and scalability across its vast user base. While this 90-day period is often enough for short-term monitoring, it can be a challenge if you wish to analyze trends over a longer time period or compare SEO efforts year-over-year.
Impact on Your SEO Tracking
The 90-day limit can significantly affect your ability to perform in-depth, long-term SEO analysis. If you rely on GSC alone, you won’t be able to track how your search visibility, clicks, or impressions have changed beyond this window. This can make it harder to spot seasonal trends, evaluate the effectiveness of SEO campaigns, or conduct year-over-year comparisons.
To avoid losing important data, it’s important to log into GSC regularly and manually export your data before it disappears. While this may seem tedious, it ensures that you have a personal archive of historical performance data for future analysis.
For now, Google Search Console remains one of the most accurate sources for keyword and search query information, so regularly reviewing and exporting data is a critical part of maintaining a full picture of your SEO efforts.
What to Expect in Future Updates
We understand the inconvenience this limitation may cause, and we are working to offer a solution in the Pro version of SEO Booster that will allow for automated storage and better long-term tracking of your search data. Stay tuned for future updates as we develop more robust features to help you retain and analyze your GSC data over longer periods.
In the meantime, remember to regularly export your Google Search Console data and monitor key metrics to avoid losing valuable information after 90 days.