This guide helps you understand and act on your SEO Analysis results. For an overview of the feature, see SEO Analysis Overview. For a complete list of all tests, see Complete List of SEO Tests.
Contents
Understanding the SEO Score
Your SEO score is displayed as a percentage (0-100%) in a circular indicator at the top of the metabox. The score is calculated based on all the issues, improvements, and good practices found during analysis.
Score Calculation
- Errors – Deduct 5% per error (maximum 50% deduction)
- Warnings – Deduct 2.5% per warning (maximum 30% deduction)
- Improvements – Deduct 1% per improvement (maximum 15% deduction)
- Good Practices – Add 0.5% per good practice (maximum 10% bonus)
Score Ranges
- 80-100% (Green) – Excellent SEO optimization. Your page is well-optimized with minimal issues.
- 60-79% (Yellow) – Good optimization with room for improvement. Address warnings and improvements to boost your score.
- 0-59% (Red) – Needs significant SEO work. Focus on fixing critical errors first, then address warnings.
Understanding Result Categories
Analysis results are organized into three main categories:
Possibilities (Issues & Improvements)
Error (Critical)
- Missing title tag
- Missing meta description
- All images missing alt text
- Broken links
- Page set to noindex
Warning
- Focus keyword not in title
- Content too short
- No H1 heading
- Some images missing alt text
- Duplicate titles or meta descriptions
Improvement (Low Priority)
- Consider adding internal links
- Content could be longer
- Add structured data
- Add Twitter Cards
- Consider adding rel=”author” links
Good
- Focus keyword appears in title
- Good content length
- Proper H1 heading structure
- All images have alt text
- Internal links present
- Structured data implemented
How to Fix Common Issues
Here’s how to address the most common SEO issues:
Missing Title Tag
- Problem: No title tag is set for the page
- Fix: Set a title in your SEO plugin (Yoast, RankMath, etc.) or use WordPress’s default title
- Best Practice: Keep titles between 50-60 characters, include your focus keyword, and make them compelling
Missing Meta Description
- Problem: No meta description is set
- Fix: Add a meta description in your SEO plugin settings
- Best Practice: Keep descriptions between 150-160 characters, include your focus keyword, and write compelling copy that encourages clicks
Content Too Short
- Problem: Content has fewer than 300 words
- Fix: Expand your content to provide more value to readers
- Best Practice: Aim for at least 300 words, but focus on quality and relevance over word count
No H1 Heading
- Problem: No H1 heading found in content
- Fix: Add an H1 heading to your content (most themes use the post title as H1, but check your theme)
- Best Practice: Use only one H1 per page, include your focus keyword, and make it descriptive
Images Missing Alt Text
- Problem: Images don’t have alt attributes or have empty alt text
- Fix: Add descriptive alt text to all images in the WordPress media library or directly in your content
- Best Practice: Write descriptive alt text that explains what the image shows. If the image is decorative, use alt=””
Focus Keyword Not in Title
- Problem: Your focus keyword doesn’t appear in the title tag
- Fix: Update your SEO title to include the focus keyword naturally
- Best Practice: Place the focus keyword near the beginning of the title for better SEO impact
Duplicate Title or Meta Description
- Problem: The same title or meta description is used on multiple pages
- Fix: Make each title and meta description unique for every page
- Best Practice: Each page should have a unique title and description that accurately represents its content
Broken Links
- Problem: Links on your page return errors or redirect
- Fix: Update or remove broken links. For redirected links, update to point directly to the final destination
- Best Practice: Regularly check and maintain your links. Use 301 redirects for moved content
No Structured Data
- Problem: No structured data (JSON-LD, microdata, or RDFa) found
- Fix: Add structured data using a plugin or manually. Many SEO plugins include structured data features
- Best Practice: Use JSON-LD format for structured data. It’s easier to implement and maintain
Prioritizing Fixes
When you have multiple issues, prioritize them in this order:
- Critical Errors First – Fix missing titles, meta descriptions, and broken links immediately
- Warnings Second – Address focus keyword issues, content length, and heading structure
- Improvements Third – Work on structured data, social media tags, and other optimizations
- Maintain Good Practices – Keep doing what’s working well
Understanding Google Search Console Insights
If you have Google Search Console connected, the analysis includes additional insights:
Low CTR with Good Position
High Impressions, Low Clicks
Keywords Not in Content
Keyword Cannibalization
Long-tail Opportunities
Content Freshness
Question Queries
Reanalyzing After Fixes
After making changes to your content:
- Save your changes
- If content has changed, you’ll see a yellow notice: “Content has changed. Click to reanalyze.”
- Click the “Reanalyze” button to run a fresh analysis
- Review your updated SEO score and remaining issues
Best Practices for SEO Optimization
Follow these best practices to maintain a high SEO score:
Content
- Write comprehensive, valuable content (aim for 300+ words)
- Use proper heading structure (one H1, multiple H2s, etc.)
- Include your focus keyword naturally throughout the content
- Maintain good keyword density (0.5-3%)
- Write clear, readable sentences
Technical SEO
- Always set unique titles and meta descriptions
- Include focus keyword in title and meta description
- Add alt text to all images
- Use internal linking to connect related content
- Implement structured data
- Set canonical URLs
- Optimize for mobile (viewport tag, responsive design)
Links
- Regularly check and fix broken links
- Use descriptive anchor text
- Link to authoritative external sources when relevant
- Maintain a good internal linking structure
- Implement Open Graph tags for better social sharing
- Add Twitter Card meta tags
- Use compelling images for social sharing
- SEO Analysis Overview – Learn how to use the SEO Analysis feature
- Complete List of SEO Tests – See all tests performed by the analysis